En effet, on a eu un peak ce qui a fait qu’on a dépassé nos quotas 
mais j’ai fais l’analyse par la suite et voici le retour:
1. FIRST IMPRESSION (15-second test)
Initial Impact
Visual appeal: The website has a vibrant and modern look, which is appealing. However, some elements feel a bit cluttered.
Clarity of purpose: It was somewhat clear that the website is an e-commerce platform, but the exact niche or unique selling point wasn’t immediately obvious.
Professional feel: The site feels professional, but there are some inconsistencies in design that could be improved.
Core Message
Value proposition clarity: The value proposition is not very clear. It took some time to understand what makes this site different from others.
Target audience clarity: The target audience is not immediately clear. It seems to cater to a general audience rather than a specific demographic.
Emotional Response
Trust factors: The site has some trust signals like secure payment icons, but it lacks customer reviews and testimonials which are crucial for building trust.
Brand perception: The brand comes off as trendy but lacks a strong identity. More emphasis on branding could help.
2. NAVIGATION & STRUCTURE
Menu Organization
Logic of structure: The menu structure is logical but could be more intuitive. Some categories are not where you would expect them to be.
Ease of finding items: It was relatively easy to find items, but the search functionality could be improved.
User Flow
Path clarity: The navigation paths are mostly clear, but there are a few areas where it is easy to get lost.
Number of clicks: It takes about 3-4 clicks to reach most products, which is acceptable but could be streamlined.
Dead ends/loops: There were no significant dead ends, but some links led to pages with little information.
Search & Filters
Accessibility: The search bar is easily accessible, but the filters are somewhat hidden.
Effectiveness: The search results were relevant, but the filters could be more effective in narrowing down options.
Results relevance: The search results were mostly relevant, but there were a few unrelated items.
10. SCORE SUMMARY
Category Scores (0-100)
Usability
70
Design
75
Performance
80
Content
65
Mobile
85
Overall Score: 75
11. PURCHASE/SUBSCRIPTION DECISION
Objective Analysis
Positive Elements: The website has a modern design, is mobile-friendly, and has a decent performance.
Real Concerns: The value proposition is unclear, the target audience is not well-defined, and there are some navigation issues.
Value Assessment: The site offers good value but needs to improve in clarity and user experience.
Cost-Benefit Analysis: The benefits outweigh the costs, but there are areas for improvement.
Final Decision
Purchase Probability: 60%
Key Positive Factors: Modern design, mobile-friendly, good performance.
Major Barriers: Unclear value proposition, navigation issues, lack of trust signals.
Required Changes: Improve value proposition clarity, enhance navigation, add customer reviews and testimonials.
Tu peux changer de persona sinon on travaille toujours ! n’hésitez pas si vous avez d’autres idées
La solution que j’ai trouvée : des beta-testeurs virtuels basés sur des personas ultra-détaillés.
Merci pour l’intérêt !
1. Les fondamentaux (le plus important)
2. Rendre le persona VIVANT
Petit exemple pratique :
