One of the other common answers that has emerged is “Growth Hacking.” You have a great product, you have product market fit, now all you need is to find a growth hack to grease the growth wheels. No other term makes my stomach churn more.
While the term started with good intentions, it has morphed into a concept around hacktics - that there is a tip, trick, secret, or tool that is going to unlock growth in your business. The problem with hacktics are that they are short lived and never sustainable.
Before tactics you need a growth process. But before a growth process you need a strategy.